Exploring Human Creativity in Text-to-Image Generation and Its Impact on the Digital Creative Economy

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The advent of text-to-image generation has unlocked new avenues for digital artwork. However, its creative value and the role of human creativity in its process have been subjects of debate. A paper by a researcher from the University of JyväskyläIs in Finland contributes to this conversation by examining human creativity not from the perspective of the end product, but the interactions between humans and AI during the creation process.

The researcher utilizes Rhodes’ 4P framework to highlight the practices of prompt engineering and online communities, which are critical in text-to-image generation. The author emphasizes the role of communities as a catalyst for creativity and learning while pointing out the challenges of evaluating the creative output of these systems. The findings suggest that text-to-image art significantly contributes to the digital creative economy, particularly through the sale of NFTs.

The paper, therefore, suggests a more comprehensive view of creativity, one that considers the entire creative process and not just the final product. The research opens up avenues for further studies around Human-Computer Interaction (HCI) and the broader implications of text-based co-creation with AI-based systems.

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